The Magic Beans Marketing Many business owners treat marketing like magic. They hire a professional and think that if they craft the perfect image and the perfect message that over night their businesses will see a huge growth...
This week I want to talk with you about brand distinctiveness vs brand differentiation. Seems like the same thing right? You look up the word distinctive and the word different in the dictionary and they are synonyms for each other. But in the world of brand...
*(Please see bottom of article for free Mental Health Hotline Numbers available to help you, if you are in need)* AI, AI, AI...its all anyone in the tech world can seem to talk about. But, its not just affecting technology these days. It is now creeping its way into...
When talking about Digital Marketing, most experts will tell you’ don’t reinvent the wheel’. If it worked for someone else, it will work for you. That is pretty good advice for most industries because chances are, if the customer liked what your competitor did, they...
